Ashok is on a lookout for a job. But that does not stop him from putting on airs and bluffing pretending that he is from a rich family. As luck would have it he get a job of a photographer for a fictitious tabloid - Bhukump only to lose it because he had the misfortune to click the photograph of the owner's daughter Seema slapping an eve teaser. Never one to give up he somehow meets her and convinces her of his good intentions. When she falls in love with him Ashok tries to give up bluffing. But it is too late. No one believes him.