Maynard a beloved local businessman is mistaken for the legendary Bigfoot during an inebriated romp through town in a makeshift gorilla costume. The sightings set off an international Bigfoot media spectacle and a windfall of tourism dollars for a simple American town hit by hard times. When Brock Masterson reality TV's “Monster Hunter ” arrives to hunt the beast Maynard agonizes over whether to come clean destroying the rebirth of his beloved town or perpetuate the inadvertent hoax.